DAG Nigeria Industries Limited, registered with corporate affairs Nigeria in 2004 and the Company started regular operations effective 21st May 2005. The initial operations were from No 3 Billings Way, Ikeja, Lagos. The first auspicious product sale was Bajaj Boxer S on Nov 21st 2005.
The parent company, DAG, was established in 2003, in U.A.E., has been associated with M/s. Bajaj Auto Ltd., since its incorporation and has the distinction of being the OE partner for Bajaj Auto Ltd., for over 4 decades. DAG, considered as one of the ‘premiere’ two-wheeler dealerships in UAE, is the authorized distributor and marketer of Bajaj two-wheelers across Nigeria. We provide the most popular range of Bajaj motorcycles, genuine spares, and unfaltering after sales service. Backed by its untiring team of professional and trained technicians, authorized service stations and its own service center, DAG has been instrumental in developing Nigeria through building infrastructure and creating jobs thereby providing a livelihood for the common people in Nigeria. We at DAG are committed to provide genuine spare parts, accessories, and a never failing support to its customers and business associates.Job Summary
The Regional Sales Manager (RSM) is responsible for driving sales growth, managing dealer networks, and overseeing sales operations within an assigned region.
The role involves developing strategic sales plans, building strong relationships with dealers and key customers, and ensuring that sales targets are met or exceeded in the automobile sector.
Key Responsibilities
Sales Strategy & Planning:
Develop and implement regional sales strategies aligned with the company’s objectives.
Analyze market trends, competitor activities, and customer preferences to identify growth opportunities.
Set sales targets for dealerships and sales teams in the assigned region.
Dealer & Customer Management:
Manage and support the dealer network to maximize sales performance.
Negotiate dealership agreements, incentives, and promotional activities.
Conduct regular visits to dealerships to monitor operations, address issues, and ensure compliance with brand standards.
Team Leadership:
Lead, mentor, and motivate regional sales teams to achieve targets.
Conduct training sessions to improve product knowledge, sales skills, and customer service.
Evaluate team performance and provide constructive feedback.
Performance Monitoring & Reporting:
Track sales performance against set goals and prepare periodic reports for management.
Monitor stock levels, vehicle allocations, and delivery schedules.
Ensure effective use of CRM systems for sales tracking and customer management.
Marketing & Promotional Activities:
Collaborate with the marketing department to execute regional campaigns and events.
Support product launches and exhibitions within the region.
Identify local marketing opportunities to enhance brand visibility.
Performance Metrics (KPIs)
Regional sales growth and revenue achievement.
Dealer performance and satisfaction levels.
Customer acquisition and retention rates.
Market share within the assigned region.
Achievement of stock turnover and delivery timelines.
Key Requirements
Education: Bachelor’s Degree in Business Administration, Marketing, or related field (MBA is an advantage).
Experience: Minimum of 8 – 10 years’ sales experience in the automobile industry, with at least 3 years in a regional or managerial role.
Skills & Competencies:
Strong understanding of automobile sales, dealership operations, and market dynamics.
Excellent negotiation, communication, and leadership skills.
Ability to analyze sales data and make strategic decisions.
Proficiency in MS Office and CRM software.
Willingness to travel extensively within the assigned region.
