Eatrite Food Services West Africa is a quick service restaurant in Nigeria. At Eatrite, our promise is to deliver unforgettable experiences for everyone who walks through our doors or comes in contact with us.Job Objectives
To coordinate strategic marketing initiatives, conduct product research, and build brand awareness to enhance customer relationships and drive sales growth.
Adept at developing and executing targeted marketing strategies, managing customer communications, analyzing sales data, and preparing performance reports to support business objectives and promote company products and services.
Key Responsibilities
Drive brand awareness and visibility through the development and execution of effective marketing strategies and campaigns.
Maintaining a strong customer relationships, new customer acquisition and sourcing new business opportunities, and generating sales reports to support data-driven decision-making.
Committed to achieving individual and team financial targets, exceeding revenue and growth projections, and enhancing market penetration across product lines.
Coordinating promotional programs, conducting market intelligence, and preparing detailed reports to measure marketing performance and business development efforts.
Contribute to organizational growth by developing and implementing effective marketing plans, driving aggressive campaigns, and identifying strategic market penetration opportunities for individual brands.
Maintaining comprehensive marketing activity reports, and ensuring consistent alignment with business objectives.
Social Media Marketing:
Content creation and deployment of consumer-facing content and communication campaigns to maximize reach and improve ROI.
Drive sales and source clients for shared space services through strategic social media engagement.
Plan and execute community initiatives, programs, and events to promote shared space services.
Set and implement social media and communication campaigns aligned with overall marketing strategies.
Create engaging, platform-appropriate content including blog posts, articles, social media updates, newsletters, and promotional videos.
Monitor and report on customer feedback, online reviews, and overall brand sentiment.
Provide community insights and feedback to management and key stakeholders to inform strategy.
Maintain active awareness of competitor activities and trends in the market.
Build and nurture relationships with customers, prospects, industry influencers, and professionals.
Skills, Competencies and Requirements
Proven experience managing a profitable and globally recognized QSR (Quick Service Restaurant) brand
In-depth knowledge of QSR industry trends and best practices
Strong cost management skills to ensure profitability and operational efficiency
Solid understanding of accounting fundamentals and financial reporting
Strong problem-solving and analytical capabilities
Effective inventory management to minimize waste and maximize availability
Excellent analytical skills for data-driven decision making
Skilled in planning, scheduling, controlling, and coordinating operations
Strong oral and written communication abilities
Advanced problem-solving skills in high-pressure environments
Strong interpersonal skills with the ability to lead and motivate teams
Excellent negotiation skills to manage vendors, partnerships, and internal stakeholders
Persuasive communication skills to drive buy-in and influence decisions.
