Blume Nigeria Limited is a privately owned international trading and distribution company. Our management has many years experience in the fields of production, importing and distributing of foods products.Description
The Brand managers will be responsible for overseeing any aspect of marketing related to a company’s brand, and ensuring that all branding decisions ultimately result in stronger sales.
Responsibilities
Analyze brand positioning and consumer insights.
Shape and communicate our vision and mission.
Translate brand elements into plans and go-to-market strategies.
Manage a team of marketing people working on brand initiatives.
Lead creative development to motivate the target audience to “take action.”
Establish performance specifications, cost and price parameters, market applications and sales estimates.
Measure and report the performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, and research consumer markets and competitors’ activities.
Oversee new and ongoing marketing and advertising activities.
Monitor product distribution and consumer reactions.
Devise innovative growth strategies.
Align the company around the brand’s direction, choices, and tactics.
Should have exposure designing scheme (Trade & retailers) and trade marketing exposure in shop, POS design and other related elements.
Experience in digital marketing and campaign management.
Requirements and Skills
Proven working experience as Brand Manager or Associate Brand Manager
Proven ability to develop brand and marketing strategies and communicate recommendations to sales
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Outstanding communication skills
Up-to-date with latest trends and marketing best practices
Degree / MBA / PGDM in marketing or a related field
