ReelFruit’s had its humble beginnings in a small apartment in Surulere, Lagos. In 2012, our founder birthed the idea of a new snack company; A first-of-its-kind that would offer dried fruit snacks, made in Nigeria but sold to the world. With this dream in mind, we launched our first range of dried mango and pineapple in March 2013, our first lucky break came from Prince Ebeano Supermarket, Lekki, who stocked our products – and the rest is history.
Today, we have a range of over 10 SKUs retailed in over 250 stores nationwide and have served our snacks on local and international airlines, schools, hotels and restaurants.Job Description
The Traditional Trade Lead will lead the execution of ReelFruit’s traditional trade strategy within Lagos.
The role is responsible for managing a field sales team, driving customer acquisition, increasing market share, and ensuring execution excellence in open markets and traditional trade accounts.
The ideal candidate is a self-starter with experience navigating Lagos’ diverse retail landscape.
Duties and Responibilities
Team Leadership & Management:
Supervise and mentor merchandisers and supervisors
Set team targets and KPIs, provide regular feedback and coaching
Monitor performance and drive accountability
Sales Strategy & Execution:
Develop and implement trade-specific sales strategies
Align sales initiatives with the company’s commercial goals
Conduct ongoing market intelligence and competitive analysis
Customer Relationship Management:
Build and nurture relationships with existing clients and key partners
Ensure excellent post-sales engagement and satisfaction
Oversee the effective management of key distributor and trade accounts
Sales Reporting & Analysis:
Analyze data to inform decisions and improve execution
Provide timely market insights and actionable sales reports
Forecast and project market trends in collaboration with leadership
Lead Generation & Qualification:
Identify and qualify new business opportunities within Lagos’ open market
Maintain and update leads accurately within CRM systems
Support business development efforts to expand client base
Cross-functional Sales Strategy Execution:
Collaborate with marketing to implement sales campaigns
Align with product and support teams to understand offerings and deliver superior service
Represent field challenges and insights in internal strategy sessions
Educational Qualifications, Experience & Requirements
B.Sc./HND in Marketing, Business Administration, or related discipline
Minimum of 3 year’s experience managing open market/traditional trade accounts in Lagos
Previous experience in consumer-packaged goods (CPG/FMCG) is a plus
Strong communication, presentation, and negotiation skills
High proficiency in sales data interpretation and use of CRM tools
Strategic thinker with hands-on execution skills
Demonstrated ability to lead a team and drive performance in a fast-paced environment
