Layelle Africa is a business structuring and human capital development firm committed to building scalable, fundable, and future-ready enterprises across Africa. We work at the intersection of people, process, and performance—helping startups, NGOs, funders, and public sector partners design systems that unlock growth and sustainability.Key Responsibilities
Promote and sell Company’s food products to retailers, wholesalers, and distributors
Identify potential customers and follow up on leads to grow the customer base
Ensure regular field visits to clients for order generation and relationship management
Meet and exceed daily, weekly, and monthly sales targets
Track inventory, report sales performance, and submit market feedback
Collaborate with internal teams to ensure prompt product delivery and customer satisfaction
Represent the brand at market activations, trade fairs, and promotional events
Monitor competitor activity and suggest ways to improve sales strategy
Requirements
OND/HND/B.Sc. in Business, Marketing, or related field
1–2 years of field sales experience (FMCG or food sector preferred)
Good communication and persuasion skills
Knowledge of sales techniques, customer service, and local market routes
Must be organized, detail-oriented, and able to work independently
Basic computer literacy (MS Excel/Google Sheets)
A valid driver’s license is an added advantage
Key Performance Indicators (KPIs)
Sales volume and revenue growth
Number of new customers acquired
Repeat orders from existing customers
Timeliness of sales reporting
Market coverage and client engagement
