KingMakers is the leading sports and digital entertainment platform company across the African continent.
We are focused on creating opportunity. Opportunity that allows individuals and communities to realise their dreams – to be the best they can be. Opportunities to grow, to change, to build a business, to make a difference. Opportunity for individuals. Opportunity for our communities.
Our proprietary technology, delivered through our agency and online platforms, brings sports fans and their communities closer to the games they love.About the job
BetKing is seeking a data-driven, creatively sharp Performance Marketing Specialist to lead our paid digital acquisition efforts across both mobile web and app. You will manage cross-platform campaigns with full-funnel responsibility—optimizing traffic, conversions, and new customer acquisition across Google Ads, Meta, X (Twitter), Programmatic DSPs, and more.
This is a mid-level role ideal for someone who’s both strategic and hands-on, with solid experience executing and scaling digital campaigns in a fast-paced, consumer-facing environment.
Requirements
Key Responsibilities
Plan, launch, and optimize paid acquisition for campaigns across platforms (Meta, Google, Twitter/X, Local Publishers, Programmatic DSPs and OEM channels)
Grow new users through Web and App (Android/iOS) funnels using measurement tools like GA4, Firebase, and Adjust
Own campaign lifecycle: audience setup, tracking, creative briefing, A/B testing, bidding, optimization
Build and maintain UTM structures, custom tracking links, and ensure proper conversion pixel setups using tools such as Google Tag Manager
Deliver and monitor growth-based performance across Installs, Signups, Deposits and Bets as well as value-based performance – CAC, ROAS
Lead budget pacing, campaign reporting, and insights generation with support from data and analytics teams
Collaborate with Creative, SEO, Product and regional teams to align acquisition with growth goals
Identifying key calendar moments, campaigns, conversations, and channels aligned with wider marketing team objectives to make an impact on business growth
Conduct competitor analysis audits to understand how we differentiate our acquisition strategy to stand out
Build short and long-term plans for customer growth, and how we evolve our execution with new technologies and platforms in the market
Benefits
Skill Requirements
Mastery of Campaign setup and management on Meta (Web, App, Lead Gen), Google Ads (Search, PMax, YouTube, UAC) and Programmatic Channels
Proficiency in Marketing Analytics using Adjust / Firebase / GA4 / Looker Studio, PowerBI, MS Excel
Advanced knowledge of conversion tracking via MMPs, post back integration, S2S, API and GTM pixels
Experience managing large advertising budgets and optimizing toward performance KPIs
Ability to work independently and manage multiple projects simultaneously
Creative mindset with a data-driven approach
Preferred Qualifications
4+ years’ experience in digital performance marketing (with multi-channel exposure)
Proven success in user acquisition at scale
Deep understanding of tracking, attribution, and performance funnel metrics
Proven record of collaborating with developers, data analysts, and creative designers
Strong written, verbal, and presentation skills
Previous work experience in betting, gaming or fintech is a plus
