The Simba Group is a conglomerate, operating in Nigeria’s key industry verticals including Communications, Agriculture, Software, Transportation, Power and Alternative Energy.
We have over 20 years of experience in Nigeria, and in that time have developed loyal and strong distribution channels, across our range of products, as well as a deep understating of the socio-demographic environment which has contributed to our success as a marketing organization.
We understand that purchasing our products often represents a large-scale investment on the part of our customers and even our corporate clients. Offering them high quality products and services that meet their expectations requires us to have a deep understating of their needs and a commitment to excellence throughout the organization.
Distribution and Reach have always been core to our selling strategy, and today represent our key strengths as a customer-centric organization. Operating from eight branches in Nigeria, our products can be found in every corner of the country and are augmented by the same level of service regardless of how far they are from the Head Office.Job Summary
The Head of Marketing will be responsible for developing and executing the marketing strategy for MTD with a primary focus on increasing brand awareness, driving customer acquisition and enhancing market share in MTD.
This leadership role requires a strategic thinker with a deep understanding of the industry, exceptional communication skills and a track record of successful marketing campaigns.
Responsibilities
Develop and implement a comprehensive marketing strategy aligned with SIMBA MTDs overall business objectives.
Continuously assess market trends, customer needs and competitor activities to refine the strategy.
Strengthen and manage the division’s brand image, ensuring brand consistency across all marketing channels and materials.
Collaborate with marketing agencies and vendors to execute marketing initiatives ensuring the highest quality of work within budget constraints.
Drive product launches and promotional campaigns to maximize product visibility and sales. Collaborate with cross-functional teams to ensure successful product introductions.
Conduct market research to identify customer preferences, needs and emerging trends. Utilize research findings to develop data-driven marketing initiatives.
Oversee the development and execution of digital marketing campaigns, including SEO, SEM, social media, email marketing and online advertising.
Lead content creation efforts, including the production of marketing collateral, product literature, blog posts and multimedia content.
Manage the marketing budget effectively, ensuring cost-efficient strategies and campaigns that deliver measurable results.
Build and lead a high-performing marketing team, providing guidance, mentorship and professional development opportunities.
