Marketing Lead (Air Compressors, Material Handling, Chemicals, Shrink/Stretch Wrap) at Ascentech Services Limited

Ascentech Services Ltd acts as a gateway to provide a wide range of recruitment and selection services to companies. We are a dedicated team of professional consultants offering top-of-the-line executive recruitment and selection services. We cater for the needs of a range of professionals seeking employment and work together to create effective solutions using our networks and strong client base.Job Summary

We are seeking a highly motivated, hands-on, and resourceful Marketing Lead to drive the reactivation and growth of marketing efforts.
This role blends digital innovation with traditional marketing to support core B2B product lines —Air Compressors, Material Handling, Chemicals, and Shrink/Stretch Wrap.
You will help build marketing infrastructure, shape brand narratives, and deliver measurable growth, with strong potential to progress into a future leadership position.

Core Responsibilities

Strategy & Execution:Develop and execute integrated marketing strategies across digital and traditional channels to generate leads and increase brand visibility.
Digital Presence:Update and optimize existing websites; develop new product-specific pages; manage and grow official social media accounts (LinkedIn, Facebook, Instagram, etc.).
Content & Communications:Create high-quality, market-relevant content including articles, case studies, newsletters, and sales collateral.
Email Marketing:Plan and run B2B email campaigns, including segmentation, deployment, and performance tracking using the new CRM.
Event Support:Coordinate logistics, promotions, and collateral for trade shows, webinars, and other events.
Marketing Technology:Support CRM and marketing tools; analyse campaign performance and prepare regular reports.
Sales Enablement:Work closely with sales teams to provide marketing tools, presentations, and support for customer engagement.

Qualifications

B.Sc / HND in Marketing, Business, Communications, or related field OR equivalent professional experience.
3 – 6 years’ hands-on marketing experience, with proven success in selling Air Compressors, Material Handling, Chemicals, and Shrink/Stretch Wrap.
Demonstrated success in building or significantly improving a marketing function.
Proficiency in Microsoft Office Suite.

Core Competencies & Skills:

Strong hands-on execution skills across digital and offline marketing.
Ability to thrive in a fast-paced, resource-limited environment.
Collaborative, organized, and detail-oriented.
Understanding of B2B sales cycles and Nigerian market dynamics.

Desirable:

Experience with CRM/marketing automation tools (HubSpot, Odoo, Salesforce).
B2B sector experience in industrial or manufacturing environments.
Basic graphic design skills (e.g., Canva).
Vendor management experience.
Ability to track and report marketing metrics.

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