Amani Advisory Limited is committed to assisting organizationsin achieving success by maximizing their most valuable resource—their employees. We offer complete HR solutions to businesses of all sizes and in various industries.About the Role
Our client is seeking a smart, creative, and sales-minded Marketing & Social Media Executive who understands how to use social platforms to drive visibility, tell compelling stories, and close sales.
This is not just a content creation role — it’s about creating impactful video content, running ad campaigns, and converting followers into paying clients.
You must know how TikTok, Instagram, and X (formerly Twitter) work and be confident using them as a sales engine, not just for likes or views.
Key Responsibilities
Create, post, and manage engaging video content (especially BTS during fittings, styling, events, etc.)
Plan and execute a content calendar across TikTok, Instagram & X
Use short-form video tools (CapCut, InShot, VN, Canva, etc.) to edit content professionally
Run and optimize paid ads on TikTok and Instagram to meet reach and sales goals
Build and manage a social media sales channel (DMs, WhatsApp links, shop features) to convert engagement into purchases
Collaborate with the sales and production team to meet monthly sales targets
Monitor performance using analytics and report on growth, engagement, and conversions
Requirements
Interested candidates should possess an HND / Bachelor’s Degree with 2-3 years work experience.
Experience managing fashion or lifestyle pages on TikTok, Instagram, and/or X
Confident with mobile video editing tools and content design apps (CapCut, Canva, VN)
Strong understanding of social media algorithms and trends
Ability to create viral, trend-aligned content that also sells
Comfortable with DM-based selling, follow-ups, and online sales funnels
Basic experience with ad creation and audience targeting on Meta/TikTok Ads
Excellent communication and organizational skills
Must be results-driven with a clear goal mindset.
Bonus Points If You Have:
Sold via TikTok Shop or Instagram
Experience in fashion content creation
Handled influencer collaborations or giveaways
Performance Will Be Measured By:
Growth in engagement and followers
Leads and purchases from social channels
Content reach and video performance
Monthly revenue contribution from social media.
