UP® otherwise known as Unified Payment Services Limited is Nigeria’s premier Payments & Financial Technology company founded in 1997 by a consortium of leading Nigerian banks. UP® operates as a shared infrastructure for the banking community in Nigeria and Payments Service Provider within and outside Nigeria, with a vision to be the most preferred e-payment service provider in Africa.Job Summary
The Head, Digital Marketing will lead and execute the fintech company’s digital marketing strategy across all online platforms.
The ideal candidate will drive customer acquisition, engagement, retention, and brand awareness through performance-driven campaigns, content marketing, SEO/SEM, social media, email marketing, and paid advertising.
This role requires both strategic thinking and hands-on execution to grow the brand and user base in a competitive financial technology space.
Key Responsibilities
Develop and execute a comprehensive digital marketing strategy to support brand visibility, lead generation, and user growth.
Manage performance marketing campaigns (Google Ads, Meta, LinkedIn, etc.) with a focus on ROI and CAC optimization.
Oversee content strategy including blogs, product pages, video content, newsletters, and website UX.
Optimize SEO/SEM strategy to drive organic traffic and improve search engine rankings.
Lead the company’s social media strategy and ensure consistent brand messaging across platforms.
Leverage marketing automation tools for customer onboarding, segmentation, and retention campaigns.
Stay up-to-date with the latest trends, technologies, and algorithm changes in the digital landscape.
Oversee the digital marketing budget and ensure efficient allocation across channels.
Qualifications and Requirements
Bachelor’s Degree in Marketing, Communications, Business, or a related field. Master’s Degree is a plus.
7 – 10 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
Proven experience managing digital campaigns in a B2C or B2B fintech or tech-driven environment.
Strong expertise in tools such as Google Ads, Facebook Ads Manager, Google Analytics, SEO tools (SEMRush, Ahrefs), and CRM systems.
