HR Consulting for SMEs Recruitment needs Learning and DevelopmentSalary: NGN240,000
About the Client
Join our client, Afrimash, in revolutionizing African agriculture through strategic growth marketing. As their Growth Marketer, you’ll be at the forefront of connecting cutting-edge agricultural technology with millions of farmers across Nigeria and beyond. This role combines the excitement of high-growth marketing with the meaningful impact of transforming food security and farmer livelihoods.
What Success Looks Like
Website Conversion: Achieve a 30% increase in the website conversion rate
Email Marketing: Implement automated email sequences to increase conversion rates by 10%
Return on Ad Spend: Significantly improve ROAS by 15% for existing paid acquisition channels
Key Milestones:
Month 3: Successfully launch first major A/B test campaign targeting specific farmer segments
Month 6: Achieve 20% improvement in conversion rates across key agricultural product categories
Month 12: Drive 150% increase in qualified farmer registrations while reducing cost-per-acquisition by 25%
Core Responsibilities:
Growth Strategy & Execution
Develop comprehensive growth strategies targeting Nigerian agricultural markets
Design and implement conversion optimization programs across digital touchpoints
Lead cross-channel acquisition campaigns (Google Ads, Facebook, WhatsApp, email)
Create farmer-centric user journeys from awareness to purchase
Data & Analytics
Conduct A/B and multivariate testing on landing pages, checkout flows, and campaigns
Analyze user behavior patterns across rural and urban agricultural segments
Generate actionable insights from Google Analytics, Facebook Analytics, and CRM data
Build comprehensive growth dashboards for leadership reporting
Campaign Management
Execute omni-channel marketing campaigns for agricultural products and services
Optimize paid search, social media, and content marketing performance
Manage marketing automation workflows for farmer onboarding and retention
Coordinate with creative teams on campaign assets and messaging
Cross-Functional Collaboration
Partner with Product team on user experience optimization
Work with Sales to align lead generation with conversion goals
Coordinate with Customer Success on retention and upselling strategies
Support Business Development with growth insights for partnerships
What We’re Looking For
Essential Experience
2-4 years in digital marketing, growth hacking, or performance marketing
Proven track record of scaling user acquisition for tech platforms or marketplaces
Hands-on experience with conversion rate optimization and A/B testing
Strong analytical skills with proficiency in Google Analytics, Facebook Ads, and CRM tools
Ideal Background
Experience marketing to emerging market consumers, preferably in Nigeria/Africa
Understanding of B2B2C dynamics in agriculture, fintech, or e-commerce
Mobile-first marketing experience for low-bandwidth environments
Background in marketplace or platform growth strategies
Technical Skills
Expert-level Google Analytics, Google Ads, Facebook Ads Manager
Proficiency with A/B testing platforms (Optimizely, VWO, Unbounce)
Experience with marketing automation tools (HubSpot, Mailchimp, ActiveCampaign)
Advanced Excel/Google Sheets for data analysis and reporting
Personal Qualities
Data-driven decision maker with strong analytical mindset
Can work autonomously and independently but centers team work
Can work effectively when objectives are clear but the path to achieve them isn’t defined
Excellent communication skills for cross-functional collaboration
Passion for agricultural technology and social impact
Key Performance Indicators
Acquisition: Monthly new farmer registrations and cost-per-acquisition
Conversion: Landing page conversion rates and funnel optimization metrics
Retention: User engagement rates and lifetime value improvements
Revenue: Growth campaign ROI and revenue attribution
Efficiency: Campaign performance across channels and budget utilization
Why Join Afrimash?
Impact & Growth
Direct influence on food security and farmer prosperity across Africa
Opportunity to scale marketing efforts from thousands to millions of users
Front-row seat to agricultural technology transformation
Career Development
Mentorship from experienced marketing and agtech leaders
Access to cutting-edge marketing tools and technologies
Clear path to senior marketing leadership roles
Work Environment
Hybrid work arrangement with flexible schedule
Collaborative, mission-driven team culture
Regular team building and professional development opportunities
Compensation & Benefits
Competitive salary with performance-based bonuses
Health insurance and wellness benefits
Professional development budget
Equity participation in company growth
Ready to make an impact in agricultural technology? Join us in revolutionizing how millions of farmers across Africa access the tools and knowledge they need to thrive.
