Elvaridah is a Business Development Company with the primary objective of working with businesses and business owners to start up their businesses, improve, differentiate or expand already existing ones.Job Summary
We are looking for a strategic and execution-driven Growth and Product Marketing Manager to lead the go-to-market efforts for our product suite.
You’ll be responsible for driving user acquisition, engagement, and retention through data-informed growth strategies and high-impact marketing initiatives.
This role sits at the intersection of product, marketing, and customer success, ensuring that product value is clearly communicated and customer needs are continuously met.
Key Responsibilities
Go-to-Market Strategy:
Develop and execute go-to-market (GTM) plans for new product launches, updates, and feature rollouts.
Work closely with product managers, designers, and engineers to understand the roadmap and translate features into customer-facing messaging.
Growth Marketing:
Own the customer acquisition funnel—from awareness to activation—across digital channels (SEO, SEM, email, social, etc.).
Design and run A/B tests, growth experiments, and conversion rate optimization initiatives.
Set growth goals, track KPIs, and generate insights to improve campaign performance.
Product Positioning & Messaging:
Craft clear, compelling product messaging that resonates with target audiences.
Develop customer personas and use cases to guide content creation and sales enablement.
Content & Campaign Development:
Collaborate with content creators, designers, and external partners to produce marketing materials—landing pages, emails, videos, case studies, etc.
Plan and execute lifecycle campaigns to increase feature adoption, upsell opportunities, and user retention.
Analytics & Reporting:
Measure campaign performance and product engagement using tools like Google Analytics, HubSpot, Mixpanel, or Segment.
Provide regular reports and insights to key stakeholders across growth, marketing, and product teams.
Cross-functional Collaboration:
Serve as the voice of the customer in product and strategy meetings.
Partner with customer success to gather feedback, identify churn risks, and close the loop between customer experience and product development.
Qualifications
3–5+ years of experience in growth marketing or product marketing in a B2C or tech-driven company.
Proven experience leading growth campaigns and product launches.
Strong copywriting and storytelling skills, with a portfolio of customer-facing content.
Hands-on experience with marketing automation, analytics, and CRM platforms (e.g., HubSpot, Mailchimp, Google Analytics, Segment).
A/B testing and data interpretation skills to guide marketing decisions.
Exceptional collaboration and project management skills.
