UP® otherwise known as Unified Payment Services Limited is Nigeria’s premier Payments & Financial Technology company founded in 1997 by a consortium of leading Nigerian banks. UP® operates as a shared infrastructure for the banking community in Nigeria and Payments Service Provider within and outside Nigeria, with a vision to be the most preferred e-payment service provider in Africa.Job Summary
The Head, Brand Management is responsible for developing, managing, and protecting the brand identity of the fintech company.
This role ensures brand consistency across all customer touchpoints and oversees the strategic positioning, storytelling, and visual identity of the brand.
The ideal candidate shouldbe deeply experienced in branding, communications, and customer insight, with the ability to translate business goals into compelling brand experiences that drive growth and customer loyalty.
Key Responsibilities
Develop and execute the overall brand strategy, including brand architecture, positioning, messaging, and tone of voice.
Lead the development of brand campaigns to drive awareness, engagement, and customer trust in the company’s products and services.
Ensure consistent brand expression across all marketing channels, digital platforms, product interfaces, advertising materials, and internal communications.
Oversee the creation and maintenance of brand guidelines and visual identity systems.
Conduct regular brand audits and track brand performance metrics (e.g., awareness, sentiment, Net Promoter Score).
Collaborate with digital marketing, product, corporate communications, and customer experience teams to ensure alignment with brand vision.
Qualifications and Requirements
Bachelor’s Degree in Marketing, Mass Communication, Business, or related fields
7 – 10 years of experience in Brand Management, preferably in Fintech, Tech, Telecommunications, or consumer-focused industries.
