Speedaf Express is a joint-venture company formed from the YIWILL HOLDINGS and ZTO.We commit to reduce the end-to-end logistics costs while providing a stable and recognized logistics services to our customers.Job Summary
We are seeking a creative and strategic Content Creator to develop engaging content across various platforms, including social media, blogs, websites, and email campaigns.
The ideal candidate will have a strong grasp of storytelling, branding, and content marketing, with the ability to align content with our business goals and audience interests.
Key Responsibilities
Develop, write, and edit original content for digital platforms (blogs, websites, social media, newsletters, etc.)
Collaborate with marketing, design, and product teams to align content with brand messaging and campaigns
Promote content on social networks and monitor engagement (e.g. comments and shares)
Plan and manage a content calendar across multiple platforms.
Identify customers’ needs and recommend new topics.
Coordinate with marketing and design teams to illustrate articles.
Create and distribute marketing copy to advertise our company and products.
Research industry-related topics and trends to ensure timely and relevant content.
Measure web traffic to content (e.g. conversion and bounce rates).
Optimize content for SEO and engagement.
Create and edit videos, graphics, and other multimedia content (if applicable).
Track performance metrics and adjust content strategies accordingly.
Update our websites as needed.
Stay up to date with content marketing best practices and emerging trends.
Skills and Requirements
Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
2 – 4 years proven work experience as a Content Creator, Copywriter, or similar role
Portfolio of published content
Excellent writing, editing, and proofreading skills
Familiarity with SEO principles, guidelines to optimize content and content management systems.
Experience with social media platforms (Instagram, LinkedIn, TikTok, etc.)
Basic knowledge of graphic design and video editing tools (e.g., Canva, Adobe Creative Suite) is a plus
Strong attention to detail and time management skills
Creative thinking and storytelling ability.
Data-driven mindset with an understanding of KPIs and analytics tools.
Adaptability and comfort working in fast-paced environments.
