PZ Cussons Nigeria Plc is part of a multinational consumer goods business, PZ Cussons Plc. We manufacture and distribute some of the best loved brands in Nigeria, from Imperial Leather to Cussons Baby, Morning Fresh to Thermocool and Robb. We operate in five core categories – personal care, beauty, home care, food and nutrition and electricals. Worldwide PZ Cussons Group employs over 5000 people across Africa, Europe, Asia, and North America.Key Accountabilities
Create and develop category/brand strategies to grow the category/brands market share volume/value and profitability Support the delivery of overall budgeted profitability of the Category by developing solid brand strategies that grow and sustain brand performance Monitor and report the regional category performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating etc.) Explore & exploit new growth opportunities for the category. Lead the NPD process ensuring that its requirements are managed and delivered according to targets with clear hand over to CBUs at Gate 2 Collate regional consumer insights and output from research plans to feed into the development of the brand strategy Define pricing policy for products within the category/brand portfolio in the Region Ensure development of regional communication material aligned to the category/brand strategy and that support the delivery of CBU brand plans Participate actively in company-wide initiatives as required – e.g. Margin Improvement Proactively identify sources and resource needs to support brand growth
Job Context & Special Features
May require
Significant in-country and regional travel
International travel
Flexibility to work on weekends
Qualifications Experience
Qualification , Experience & Competencies
Bachelor Degree
Over 7 years demonstrated experience in Brand Management
Professional Qualification in Marketing is essential
Post graduate degree is desirable
IT savvy including the use of MS Office Suite of Applications
Capabilities/Technical Skills
Consumer Champion
Insight generation (Proven strength)
Communication (Mastery)
Digital (Proven strength)
Brand Champion
Brand propositions (Proven strength)
Strategy (Proven strength)
Profit and Growth Champion
Commercial delivery (Mastery)
RTM (Mastery)
Innovation Champion
Innovation (Proven strength)
NPD and PLM (Mastery)
Business Leader
Personal leadership (Proven strength)
Personal drive (Proven strength)
Talent development (Proven strength)
Significant Relationships
(Internal & external)
Regional Marketing team
Brand Activation team
Cross-functional teams from Finance, Commercial, Supply Chain, HR, NPD, Consumer Insight, Digital
Advertising agencies & Service providers
