We are building an ecosystem that simplifies how businesses accept payments, make payments and manage operations. This journey started in 2016 with simplifying access to financial services using “Kudi.ai” a chatbot integration that responds to financial requests on social apps.
It then morphed into powering a community of independent businesses we call Agents who act as neighborhood banks offering basic financial services such as cash withdrawal, transfer and bill payments to all Nigerians, especially those in underserved communities.We believe this technology and innovative solution can power all kinds of businesses whether they are accepting payments for goods and services or helping others access cash or send money. So, we created easy-to-use tools with flexible options for all kinds of businesses to accept, process and manage payments online and offline. As we stay true to our mission to make financial services accessible and affordable, we are one step closer to bringing a lasting change to Africa and Africa’s commerce.
At Nomba, we mean business.
We’re looking for a Product Marketer to lead positioning, messaging, and go-to-market efforts for our business banking solutions targeting enterprise customers.
In this role, you’ll craft compelling narratives, enable sales teams, and drive the successful launch and adoption of new features across key verticals.
You’ll work closely with Product and Sales to help enterprise businesses understand the value of our products and convert strategic opportunities into long-term wins. If you’re a hands-on marketer with fintech or B2B experience and a strong grasp of enterprise buyer behaviour, we’d love to hear from you.
Responsibilities
Develop clear, differentiated messaging and positioning for each product within our business banking suite
Tailor messaging strategies for specific enterprise verticals and ensure consistency across all customer-facing content
Own go-to-market strategy and execution for new enterprise products and features.
Partner with Product and Sales to launch and scale new offerings to specific enterprise prospects.
Train Account Managers to effectively position and sell our products to large businesses.
Collaborate on custom pitches and value narratives, and create sales decks, pricing guides and playbooks
Track competitive offerings and market gaps to inform product positioning, sales strategy and opportunities for new product or features
Run win/loss analyses and customer interviews to uncover insights on enterprise decisions
Highlight key proof points that demonstrate product value to enterprise audiences.
Requirements
5+ years in product marketing, ideally in fintech, or enterprise B2B
Proven track record of launching and scaling enterprise-focused products or features.
Good understanding of enterprise buyer behaviour and vertical-specific messaging.
Hands-on experience creating go-to-market plans, sales tools, and marketing collateral.
Data-driven and able to turn insights into strategy
Familiarity with enterprise banking, payments, POS, or financial operations
Excellent project management and execution skills
Desired Skills and Experience
5+ years in product marketing, ideally in fintech, or enterprise B2B
Proven track record of launching and scaling enterprise-focused products or features.
Good understanding of enterprise buyer behaviour and vertical-specific messaging.
Hands-on experience creating go-to-market plans, sales tools, and marketing collateral.
Data-driven and able to turn insights into strategy
Familiarity with enterprise banking, payments, POS, or financial operations
Excellent project management and execution skills
