Blume Nigeria Limited is a privately owned international trading and distribution company. Our management has many years experience in the fields of production, importing and distributing of foods products.Job Summary
We are seeking an experienced and results-driven HORECA Sales Manager to lead and expand our presence in the HORECA segment across Nigeria.
The ideal candidate must have a proven track record in top-tier FMCG companies in Nigeria, with strong commercial acumen, customer relationship management, and field sales execution capabilities.
Key Responsibilities
HORECA Channel Development: Develop and execute the sales strategy for the HORECA segment, focusing on growth, profitability, and market share expansion.
Client Relationship Management: Build and maintain strong, long-term relationships with key decision-makers in top hotels, restaurants, cafes, and catering services.
Business Development: Identify and onboard new HORECA customers while growing the business with existing accounts.
Sales Performance & Target Achievement: Drive sales performance and ensure achievement of monthly, quarterly, and annual sales targets.
Negotiation & Contract Management: Lead commercial negotiations and manage trade terms, credit limits, and pricing agreements with customers.
Field Execution & Visibility: Ensure proper execution of merchandising, product visibility, and promotional activities within the HORECA channel.
Cross-functional Collaboration: Liaise with marketing, supply chain, and finance teams to ensure seamless execution and customer satisfaction.
Team Leadership (if applicable): Manage and mentor a team of HORECA sales representatives, ensuring performance tracking and capability development.
Market Intelligence: Monitor competitors, market trends, and customer feedback to provide strategic input and maintain competitive advantage.
Requirements
Education: Bachelor’s degree in business administration, Marketing, or a related field. An MBA is an added advantage.
Experience:
Minimum of 5–8 years’ experience in sales within the FMCG industry.
At least 3 years managing HORECA channels with a proven success record in top-tier FMCG companies.
Skills:
Strong negotiation and communication skills.
Excellent knowledge of HORECA sales dynamics in Nigeria.
Proficiency in sales analytics, reporting, and CRM tools.
Ability to work independently and make data-driven decisions.
Key Competencies:
Results-oriented and commercially savvy
Customer-centric approach
Strategic thinking with operational agility
Strong leadership and interpersonal skills
Ability to thrive in a fast-paced, performance-driven environment.
