From its maiden advent in Pharmaceuticals Manufacturing in the mid-80′s, the Group diversified into bulk importation of Industrial Chemicals, affordable Pharmaceuticals and Surgicals, Commodities, Polyethylenes, Automobiles, Electronics and White Goods. In continuing with the Group’s philosophy of leading by example, the successful commissioning of a Plastics Plant for household products in the year 2000 was followed by the setting up of a Pharmaceutical Formulation Plant and a Table Water Bottling Plant in 2003. The Group also forrayed into Rice Milling too, using state-of-the-art food processing equipment from the world leaders in their fields. Dana Group also acquired Steel Rolling Mill in Katsina to produce debars and wire rods, which was a high point in 2006.
With its resources, reach and marketing acumen, the Group will lead the field in Industrial Chemicals and Pharmaceuticals for a very long time to come. The turn of the century has fulfilled its vision of becoming a large conglomerate with interests in diverse fields of operations, including that in manufacturing and importation of new varieties of Pharmaceutical products. The Group’s diversification into the Food Sector and Automobile Sector, lends further credence to its capability and multi-faceted operations. Sound financials and exemplary business vision have made the group a leader in every area of operation. Its latest and most exciting venture has been its entry in the Air industry with the launch of Dana Air at the end of 2008, serving domestic routes with daily scheduled flights and charter operations.
The contribution of Dana Group to the National Economy has been immense and beyond doubt. Apart from making many people gainfully employed either directly or indirectly, it has dutifully established itself as a socially responsible organization. Among others, Dana Group is sponsoring Sri Sai Vandana Foundation (SSVF), a registered charity since 1995 in Nigeria. SSVF conducts frequent and regular humanitarian service activities and participates in programmes committed to alleviating the under-privileged in Nigeria.Job Summary
We are seeking a highly motivated and creative Marketing Executive to join our team.
The successful candidate will be responsible for developing and implementing marketing strategies to promote our automotive products and services, increase brand awareness, and drive sales.
Key Responsibilities
Develop marketing campaigns: Create and execute marketing plans to reach target audiences and promote products and services.
Conduct market research: Analyze market trends, customer needs, and competitor activity to inform marketing strategies.
Manage social media: Develop and implement social media strategies to engage with customers and promote the brand.
Create marketing materials: Design and produce marketing materials such as brochures, flyers, and email campaigns.
Collaborate with teams: Work with sales, product, and customer service teams to ensure alignment and effective marketing strategies.
Analyze performance: Track and analyze marketing metrics to measure campaign effectiveness and identify areas for improvement.
Stay up-to-date with industry trends: Monitor industry developments and competitor activity to stay ahead of the competition.
Requirements
Bachelor’s Degree in Marketing, Business Administration, or a related field.
Proven experience in marketing, preferably in the automotive industry.
Strong analytical and problem-solving skills.
Excellent communication and interpersonal skills.
Proficiency in marketing software and tools
Creative and innovative thinker with a passion for marketing and the automotive industry.
Proximity to Victoria Island, Lagos
Skills:
Marketing strategy development
Campaign execution and management
Market research and analysis
Social media marketing
Content creation and copywriting
Collaboration and teamwork.
