Head of Sales at Aldelia Limited

Aldelia’s global management strategy delivers specialised services to the Oil & Gas sector from dedicated teams in each key strategic region. From these centres we can support our clients locally by being able to take advantage of the local labour markets whilst also having the ability to resource candidates internationally for technical, engineering and higher level positions which require industry leading professionals with international profiles.
Each regional team is guided by a common set of processes and working practices within a robust operational structure to ensure a consistent high quality of delivery which our clients can depend on in any market.
The origin of Aldelia gives a good indication of what the company was meant to be. Cedric Filet, whilst recovering from a rugby injury, established the company from his bedroom. The dream was to set up a recruitment consultancy which would compete with the top 5 Oil & Gas Recruitment Specialists in a matter of 5 years. To achieve that, Cedric focused on a gap he identified in the Oil & Gas industry: local content. Local content had long been considered a pain for international Oil & Gas firms. These firms understood the necessity of developing local content programs but struggled to implement them.
When it came to choose a name, Cedric decided to find a name which would represent the strategic orientation of the company. The Aldelia name finds it origin from the Portuguese “Aldeia” which defines in Brazil people coming from small indigenous communities – tribes.
The strategy paid off quickly with numerous contracts signed with major Oil & Gas companies.Job Responsibilities

Sales Revenue

Drive and maximize sales performance to consistently achieve the overall sales target set by the company while ensuring operational integrity and monitoring monthly profitably.
Develop initiatives to increase boutique sales.

Customer Retention

Implement retention strategies to ensure POLO can continue to have mutually beneficial relationships with target customers.
Manage the achievement to business objectives, by utilizing a top client’s base.
Establish, maintain and follow up on current clients and potential client’s relationships.

General Lead Flow and Patching Leaks

Undertake customer and market analysis to identify proposition development opportunities within our existing customer base.

New Customer Acquisition

Develop and drive acquisition strategies for POLO brand, with a key focus development digital marketing campaigns and solutions.
Enhance POLO service proposition across all outlets to drive increased customer satisfaction and brand advocacy.
Continuously improve our proposition for new customers, in particular looking at expanding the range of services these customers presently have access to.

Client Data Management

Capture meaningful customers data for the purpose of building relationships to personalize future clients development opportunities.
Build and maintain a robust base portfolio.

Customer Service Management

Demonstrate sales leadership by playing an active role in the company customer engagement with all clients, ensuring the highest level of customer service is provided.
Ensure that every customer feedback is put into a report and submit weekly to the executive Director.
Develop a client order form.

Sales Budget Management

Total P&L accountability and annual budget sales planning and implementation.
Support the sales and marketing operations in the areas of financial management.
Have a sound knowledge of what sales will be in future time periods and use this to form an aggregate sales forecast.

Competitors Activities

Identify or competitors and evaluating their strategies to determine their strength and weaknesses relative to our own products and services.

Performance Management

Weekly review sales team performance and check on gap in performance and seek reasons and actionable steps to close the gaps and also give them feedback, motivate and stimulate them to even greater achievements.
Work closely with the HR Manager in establishing standards for appraising performance.
Motivate and monitor sales representatives in other stores on marketing and sales activities.
Ensure that a learning culture is built across the company, that product knowledge and role play is conducted across boutiques once a week.

Skills and Qualifications

Bachelor’s degree in Marketing. Business Administration or related discipline. M.Sc. in related course.
15+ years progressive experience in sales especially in FMCG, Telecoms, banking, luxury retail etc.
Experience with knowledge of market strategy.
Ability to build, execute and follow the Company strategy
Proven ability to drive results and to manage teams
Commercial awareness and strong business acumen
Accountability
Strong Work Ethics
Experience in managing, coaching, mentoring and developing a team
Passion for retail and luxury
Excellent written and spoken communication skills
Positive interpersonal skills
Proficient use of Microsoft Office Packages.

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