Godrej Consumer Products Limited is the largest home-grown home and personal care company in India. We are constantly innovating to delight our consumers with more exciting, superior quality products at affordable prices.
We have bold ambitions and are becoming more agile and future ready. We rank number 1 in hair colour, household insecticides and liquid detergents and number 2 in soaps. In India, you grow up with our brands – Good knight, Cinthol, Godrej Expert, Godrej No. 1 – and we are now on our way to becoming an emerging markets FMCG leader.
In line with our 3X3 approach to international expansion, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). In 2010, we acquired the Indonesia based Megasari group, a leader in household insecticides, air fresheners and baby care. With the acquisition of Rapidol, Kinky and Frika in South Africa, and the Darling Group, a leading pan-Africa hair care company, we have a strong presence in the fast growing African hair care market. We acquired the Issue and Argencos groups in Argentina, leaders in hair colour, in 2010, and expanded our footprint to Chile through the acquisition of a 60 per cent stake in Cosmetica Nacional. The UK based Keyline Brands, which we acquired in 2005, plays in hair and personal care. We also have a business in the Middle East and a strong presence across SAARC countries.Role Purpose
As Head of Marketing, you will play a pivotal role in developing and implementing strategies to accelerate revenue growth and expand our product portfolio.
You will be responsible for shaping our marketing initiatives, optimizing pricing strategies, overseeing distribution expansion, and managing the successful launch of new product categories.
Your expertise in shopper and trade marketing, along with customer development, will be crucial in achieving our goals.
Key Deliverables
Top Line Growth:
Develop and execute comprehensive marketing strategies to drive revenue growth.
Analyze market trends, consumer behavior, and competitive landscape to identify growth opportunities.
Collaborate with cross-functional teams to align marketing efforts with sales, product development, and operations.
Promotion Price Mix Optimization:
Implement effective pricing strategies to maximize profitability and market share.
Monitor and analyze pricing data to make data-driven decisions on promotions, discounts, and pricing adjustments.
Work closely with the sales team to ensure pricing strategies align with market demands and customer expectations.
Distribution Expansion:
Identify and prioritize target markets and channels for distribution expansion.
Build and maintain relationships with distributors, retailers, and partners to increase product availability.
Develop distribution strategies that ensure product visibility and availability in key markets.
New Category Launch:
Lead the successful launch of new product categories from concept to market introduction.
Conduct market research, competitive analysis, and consumer insights to inform product development and launch strategies.
Create and execute marketing plans, including product positioning, pricing, and promotional campaigns.
Shopper and Trade Marketing:
Develop and implement shopper marketing programs to enhance brand visibility and drive in-store sales.
Collaborate with sales teams to create trade marketing strategies and promotional campaigns for retail partners.
Measure the effectiveness of shopper and trade marketing initiatives and make adjustments as needed.
Customer Development:
Build and maintain strong relationships with key customers and partners.
Collaborate with the sales team to understand customer needs and develop tailored solutions.
Identify opportunities for cross-selling and upselling to existing customers.
Education & Experience Requirements
Bachelor’s degree in Marketing, Business, or related field.
Proven experience in marketing leadership roles, in the consumer goods industry.
Strong understanding of pricing strategies, distribution channels, and product launches.
Experience with shopper and trade marketing.
Exceptional analytical, strategic, and communication skills.
Ability to work collaboratively with cross-functional teams.
Results-oriented with a track record of achieving revenue and growth targets.
If you are a strategic thinker with a passion for driving top-line growth, optimizing pricing, expanding distribution networks, and launching innovative products, this is a role for you.
