Baker Hughes is one of the world’s largest oilfield services companies. It operates in over 90 countries, providing the oil and gas industry with products and services for drilling, formation evaluation, completion, production and reservoir consulting. Baker Hughes has its headquarters in the America Tower in the American General Center in Neartown, Houston. In November 2014, it was announced that Baker Hughes had entered talks with Halliburton over a merger deal valued at $34.6 Billion. If carried out, it would be the largest merger in the history of the industry.Job Summary
The Regional Marketing Manager – MEAI – PSI is responsible for the regional marketing strategy and activities that address market needs in a profitable way across the Druck, Panametrics and Reuter Stokes brands for the MEAI region.
Success will be determined by this individual’s ability to develop a winning regional marketing strategy to grow lead and opportunity pipeline.
Responsibilities
As a Regional Marketing Manager – Precision Sensors and Instrumentation, you will be responsible for:
Utilizing available market intelligence on customer requirements, unmet needs and market trends, develop and own the MEAI regional marketing strategy for the three Precision Sensors and Instrumentation businesses (Druck, Panametrics and Reuter Stokes).
Developing deep domain understanding of the differing needs and wants of each sub-region, country, market, vertical and groups of customers and tailor the MEAI regional marketing strategy accordingly
Aligning with the common process for Regional Marketing activities across the three PSI businesses developed by the Regional Marketing Leader that details how regional marketing campaigns are conceptualized and executed
Partnering with the Commercial teams, the Product and Digital Marketing teams to develop marketing campaigns applicable for the needs of specific sub-regions, countries, vertical markets, customers and channel partners encompassing areas of Marketing such as content localisation, local content deployment channels, channel partner marketing, SEO/SEM and tradeshows/events
Partnering with the PSI Product and Digital Marketing teams to ensure that regional marketing campaigns are effectively deployed to as wide a target audience as is appropriate considering budget and bandwidth of team members
Owning and managing PSI channel partner marketing strategy and execution for the MEAI region, ensuring content is available in appropriate languages for target sub-regions, countries and markets
Partnering with the Regional Marketing Leader – PSI to develop an all-encompassing regional marketing strategy for the Precision Sensors and Instrumentation business
Requirements
To be successful in this role you will:
Have Bachelor’s Degree in Marketing, Business or another relevant subject from an accredited university or college, or equivalent knowledge and experience
Have demonstrable, extensive experience in Regional Marketing
Have demonstrable experience of formulating a goal-orientated action plan and subsequent successful achievement of that plan
Have strong oral and written communication skills in English and at least one other relevant local language
Technically competent with expertise in content localization and deployment, channel partner marketing, localized SEO/SEM, events management and a wide range of other marketing skills
Have an ability to work effectively cross-functionally with a wide range of regionally and globally located stakeholders
Influential, energetic and enthusiastic, with the drive, ambition and resilience to make things happen and deliver outstanding performance.
Have Knowledge of markets and customers (as relevant to region) relating to core and new industries for PSI – including but not limited to – Aerospace, Automotive, Oil & Gas, Power Generation, Environmental (Hydrology, Meteorology, Oceanography) Electronics, Pharmaceutical, Agriculture, Energy Transition (including Hydrogen and Emissions Abatement) and other industrial markets strongly desired.
Have a practical experience of customer and vendor interfaces and negotiations
Have a proven ability to find successful solutions in an environment where ambiguity is present
Proven an ability to prioritize workload effectively
Have a business level fluency in additional languages relevant to the region
